Giving Algeria
a continental stage.

Ministers, institutions, private businesses, startups and international experts would arrive with different priorities. Global Africa Tech needed an idea broad enough to connect those perspectives and clear enough to guide the whole experience.

We built the strategic storytelling around “Connecting Africa across Sea, Land, Air and Space.” Submarine cables, terrestrial networks, wireless connectivity and satellites became four dimensions of the same continental ambition.

Four dimensions. One direction.

↗

↗

↗

↗

Connecting the infrastructures that connect a continent.

The idea gave the program, identity and communication a common structure. It helped turn a complex discussion about technology and sovereignty into a platform people could understand and recognize.

A new summit has to establish its stature from the first encounter. We developed an identity that could speak with institutional authority while carrying the energy of technological progress.

The logo brought together references to Africa, technology and forward movement. A system of forms, colours, typography, backgrounds and key visuals gave the platform a recognizable expression across formal communication, campaigns and digital interfaces.

That shared system made it possible for a ministerial announcement, a speaker profile and a public campaign to feel like parts of the same platform. Global Africa Tech could introduce itself with a clear voice from the beginning.

The experience began well before the summit doors opened. Participants needed to understand the platform, find relevant information, register and prepare for their time in Algiers.

We connected the website, registration system and mobile application around those journeys. Different audiences — including delegates, speakers, media and general participants — required appropriate information, interfaces and access.

The app brought together networking, real-time communication and QR-based credentials. Registration also provided a shared data foundation for segmentation and access management, linking the digital experience to the practical requirements of the event.

Global Africa Tech needed to become familiar before people reached the CIC. We developed a communication rhythm that introduced the ambition, gave space to speakers and participating countries, and built anticipation around the summit.

The content system adapted the same story across social platforms. Paid media on Meta and LinkedIn supported awareness and engagement, then directed audiences toward the event platforms and registration.

Communication continued through the live event and its wider coverage. It allowed the platform to reach people who would never be in the room, while giving participants, partners and institutions a recognizable story to share.

At the CIC, the identity became an environment. We carried the brand through the spaces, messages and orientation points that participants would encounter throughout the summit.

The venue was organized around different uses, including startup, media, B2B and press areas. Pillars, photocalls, wayfinding and screen content gave those spaces a shared visual language while helping people move through them.

The presence also extended into airport and urban visibility. Those encounters connected the arrival in Algiers to the summit itself, giving the platform a presence beyond the conference rooms.

A summit attended by thousands of people is experienced one arrival, one interaction and one journey at a time. The systems behind the event had to support that individual experience.

We structured check-in around QR verification, linked badge assignment and differentiated access. Flow management, real-time coordination and on-site support connected the registration data to the physical arrival experience.

More than 40 operators supported check-in, badge distribution, orientation and attendee assistance. This human layer helped make a large institutional gathering easier to navigate for the people taking part.