Giving power back
to the traveler.

The opportunity was larger than making flight booking available on a phone. Volz could change the relationship people had with travel by giving them more clarity, confidence and control.

We helped define that role in Give Power Back to the Traveler, then developed the philosophy, story and principles that gave it substance. The brand platform made trust, accessibility and respect for people’s time central to what the company wanted to build.

This gave the ambition a practical reference point. A message, a new service or an experience could be considered through the same question: does this give the traveler more power over the journey? As the company grew, that direction kept its different expressions connected.

Growth brings more people, more channels and more decisions. The company needed a way to carry its direction through all of them.

We created Volz Altitude, the brandbook that brought the strategic foundations and their creative expression into one reference. It connected the company’s story, mission, principles and audiences to its identity, tone of voice, photography and communication formats.

The work defined how the brand could be recognized across languages and settings. It also established the relationship between the master brand and extensions such as Volz Connect and Volz Corporate, giving new offers room to address different needs while retaining a clear connection to Volz.

A young digital brand needs moments when people can meet it beyond a screen. We created Volz’s first brand activation at the Africa Startup Conference as an invitation to participate in its world of travel.

The branded environment, destination wall, world map, travel wheel and printed materials gave visitors different ways to engage. The team brought those interactions to life through direct conversation, making the company approachable and its promise easier to experience.

The work connected the visual system to a live setting. Travel became a personal choice to imagine and share, while the name behind the app became a brand people could encounter through an experience and the people delivering it.

Fundraising created an opportunity to tell a larger story about what Volz was becoming. The announcement could show the ambition of an Algerian company preparing for its next stage of growth.

We organized the fundraising ceremony and developed the PR campaign around it. The event concept, narrative and communication materials connected the investment milestone to the company’s purpose and its ambition to become a national champion.

The work gave the announcement a coherent public expression for investors, partners, institutions and the media. Volz could speak about its next chapter through the same conviction that had guided its beginning: a different future for travel, built around the people making the journey.

As Volz’s ambition grew, its communication needed to reach beyond the people already familiar with the app. A clear purpose had to become an idea that more people could recognize and remember.

We created the first TVC, which became the creative anchor for a major digital campaign. Film production and digital communication gave the brand a way to carry its story across different points of contact with the public.

The strategic role of that work was to make a growing technology company meaningful in the lives of travelers. The North Star gave the creative work a common direction, connecting public visibility to the reason Volz existed in the first place.

Outdoor communication introduced another challenge: how could the brand make sense in a glance, in the middle of someone’s day?

We developed Volz’s first OOH concept, extending its identity and message into a format built for public recognition. The work brought the same visual language into a different setting, keeping the brand connected as it moved between the app, digital communication and the physical world.

This gave the company a further way to express its growing scale. The original brandbook applications show how the system was designed to work across billboards, posters and larger displays.

Volz’s role was expanding beyond the individual booking experience. With Volz Connect, the company was addressing travel professionals and the tools they needed to serve a changing traveler.

We organized the Volz Connect corporate event and wrote an opening narrative that placed the platform within that change. It connected technology, evolving traveler expectations and the need for travel agencies to develop their own capacity for growth.

The brand system gave Connect a distinct voice and visual expression within Volz. The launch could therefore introduce a professional offer while carrying forward the larger purpose: giving the people who travel, and the professionals who serve them, better ways to move.