Making culture
a shared practice.
Giving people an active role in the culture they are asked to carry.
Read the story- Client
- Société Générale Algérie
- Sector
- Banking & financial services
- Our role
- Talent, culture & employee experience
- Market
- Algeria
In a bank with a national network, culture is tested far from headquarters. It shows up in how someone is welcomed, how a manager responds to customer feedback, and how a team understands the responsibilities of its work. Shared values matter when people can use them in those moments.
Société Générale Algérie wanted to strengthen that connection while working toward its ambition of becoming a Best Place to Work. Our work moved across talent management, onboarding, customer experience, compliance and internal communication. Each project addressed a different part of the organization, but the challenge was the same: give people a more active role in the culture they were being asked to carry.
Inside the story
Giving the talent ambition a framework
An employer ambition needs a path through the whole employee experience. We developed an end-to-end talent management framework organized around four connected stages: attracting people, developing them, retaining them and recognizing their contribution.
We then built a workshop for the HR team to work through the framework themselves. Guided questions and a game format pushed the discussion from broad intentions toward choices about who the bank wanted to attract, how people could grow, and what would make them proud to stay. The framework gave Société Générale Algérie a way to pursue its Best Place to Work ambition through decisions it could examine and develop.
Designing the first six months as a journey
Joining a large bank means learning its systems and finding a place within its culture. We worked on the onboarding process as a journey that would continue beyond the first day.
The welcome handbook gave new colleagues a practical introduction to Société Générale Algérie: its history, organization, values, opportunities and everyday expectations. It was one part of a wider process intended to help people understand both how the bank works and where they could contribute.


Giving new colleagues a moment to belong
At the end of that six-month journey, we created and organized Success Days. The two-day event recognized what new colleagues had already learned and gave them space to connect that experience to the bank’s values: team spirit, responsibility, innovation and commitment.
The program made participation central. Colleagues worked through situations that called for judgment, explored how their roles contributed to the bank’s wider vision, shared stories from their first months and tested their knowledge together. Success Days turned the close of onboarding into a moment of recognition and connection across teams.
Ideas built to be used,
discussed and remembered.
Values in Action — original exercise design and the materials used by participants.

Putting customer evidence in managers’ hands
Société Générale Algérie’s annual customer satisfaction study contained information managers could act on. We designed its results reveal as a working session for more than 400 managers and senior leaders at the Sheraton Resort.
Instead of asking participants only to listen to a presentation, we built a gamified system around the findings. Teams examined data cards, discussed what the results meant for the brand, services and customer touchpoints, then proposed and voted on actions. The format helped managers engage with the evidence together and leave with clearer priorities for improving the customer experience.

Working with the findings.
Discussing priorities.
Proposing actions.
Making compliance easier to engage with
Across a retail network of more than 100 branches, CPLE compliance awareness had to reach people working in different places and roles. We organized the training in a gamified format that asked participants to engage with the material.
The aim was to make an essential subject easier to discuss and remember across the network. The format gave teams a shared way to work through expectations that matter in their daily practice.
A shared learning format for a national organization.
Keeping the conversation alive between major moments
Events and workshops can create momentum, but employees also need regular ways to hear from the organization and take part in its life. We organized and supplied content for Société Générale Algérie’s internal communication channels to support that ongoing engagement.
This work connected the larger programs to a more continuous employee experience. Talent initiatives, shared priorities and organizational messages had places to live beyond the events where they were introduced.
What changed
The work gave Société Générale Algérie several ways to put its ambitions into practice.
HR teams had a framework they could work with. New colleagues had a fuller path into the bank. Managers could turn customer findings into proposed actions. Branch teams could engage with compliance through a shared experience, while internal channels kept the wider conversation moving.
Together, these projects made culture something more people could participate in, shape and carry into their work.

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