Giving vocational
excellence a
national stage.

WorldSkills Algeria needed an identity that could express a national ambition within an established international framework.

We developed the official visual charter, working within the WorldSkills brand guidelines while giving the Algerian edition its own expression. The work included an edition logo and several key visual proposals, exploring how the event could present itself coherently across its materials.

This required attention to both recognition and application. The identity had to work in an institutional setting and remain clear on the everyday supports through which people would encounter the event.

The charter established a shared reference for that work. It connected the ambition to a recognizable visual language, while the graphic explorations gave the committee concrete directions to consider. Its practical application extended to identification materials, including badges adapted to the different categories of people taking part.

A competitor arriving at the residential village, a jury member entering the competition venue and an official guest attending the ceremony encounter different parts of an event. The national final followed local and regional qualifying rounds involving more than 8,000 participants.

We approached the mission through those journeys. The work began by identifying the audiences, their roles, the information required from them and the access they would need.

We contributed to the organizational plan and project timeline, connecting registration, accreditation, check-in and the interfaces with other flows, including catering. A media plan was also prepared and submitted to the committee.

This planning gave the work a sequence: what needed to happen before arrival, what teams had to prepare, and how the different stages would connect on site. The aim was to make a complex organization easier to navigate for participants and easier to operate for the teams welcoming them.

The participant journey needed a digital structure that could carry information from preparation into delivery.

We developed a dedicated registration page for the WorldSkills Algeria website, integrating the form through which people could pre-register. A connected Eventers platform centralized registrations, supported profile validation and generated individual QR codes and badges.

The accreditation system addressed different access needs. A dedicated badge covered entry to the official ceremony, while named badges identified people by category across the event. Competitors, juries, organizers, technical teams, guests and other audiences could be distinguished within a common system.

We also supervised badge production and distribution. The digital work therefore extended into the physical materials used at reception and access points.

Together, the registration tools and badge system gave the teams a practical connection between the person expected before the event and the person arriving in front of them.

The quality of the experience also depended on the people using the tools. With more than 300 volunteers mobilized across the wider event, clear instructions and shared procedures mattered.

We prepared multilingual guides for staff and volunteers, setting out the procedures for check-in, QR-code scanning, printing and badge distribution. These materials translated the digital system into instructions that could be followed at a reception desk.

Training supported that preparation. Teams and volunteers were introduced to the platforms and operational procedures so they could understand the sequence of actions and their role within it.

The work brought together the tools, the instructions and the people responsible for applying them. It gave the different teams a common reference as operations moved between locations and audiences.

For participants, these preparations became visible through ordinary encounters: finding the right desk, receiving the appropriate badge and being directed toward the next stage of their visit. Those moments were part of how the event’s professionalism would be experienced.

The deployment extended across the Mediterranean Village, the Olympic Hall and the Centre des Conventions d’Oran.

Our teams handled equipment installation and testing, then supported and supervised the registration, badging and check-in operations within our scope. Computers, professional printers and technical support were deployed to make the system usable where people were arriving.

The sequence followed the event’s changing needs. Badge distribution began with the people staying at the Village. Additional arrangements supported official guests and other ceremony audiences. At the competition venue, QR-code scanning supported the check-in of participants and teams.

This required continuous coordination with the wider organizing teams, alongside adjustments as lists and operational requirements evolved.

Much of the work happened through small decisions: checking information, preparing a station, distributing the right badge or clarifying the next step. Across intense days and complex coordination, those decisions helped connect the planned journey to the experience on the ground.